Music Sync: A Market Ripe for Change

Florence and the Machine’s performance of Jenny of Oldstones, which appeared over the closing credits of the April 21st HBO’s Game Of Thrones episode, has registered the most Shazams in 24 hours ever.The placing of a song has always had the ability to transform its fortunes, and that has never been more the case than now. The music sync market is booming, with the number of syncs higher than ever and more platforms and productions seeking new music. It is also a market with a host of structural challenges, which is the focus of MIDiA’s latest major new report on the music sync market – Music Sync Market Assessment: A Market Ripe for Change. Clients can access here and non-clients can purchase here from our report store. We interviewed senior sync market executives of labels, publishers, sync agencies, sync tech, TV, games etc. for the report to help create the definitive take on this important but problematic sector. Here are some brief highlights of the report. The music sync market…

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Video’s Rise Can Lift Music's Fortunes, But Only If Music Clearance Catches Up Technologically

As the availability of content continues to balloon and the streaming technology on which it's accessed continues to advance, the process of clearing music for picture remains stuck in the year 1989, even as the demand for synced, pre-recorded music is ever-increasing. _______________________________ Guest post by Scott Freiman, CEO of Qwire With the technological transformation of video delivery thanks to streaming, you’d imagine that the entire world of film, TV, and video production--and particularly the music department--would be equally transformed. Yet as the amount of content balloons and margins melt away, music still gets cleared for picture via paper, post-it notes, scattered spreadsheets, and file folders. It may be 2019 on the consumer-facing side, but in the back office, it’s eternally 1989. The music industry is losing out on opportunities because of this. Even as music supervisors and clearance teams keep using the same manual methods, the demands on them, as well as…

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Clearing the Desks, Changing the Industry: Qwire Builds Software to Transform How Music for Picture Gets Licensed, Managed, and Reported

The soundtracks to the shows and films we love have a secret. They were born out of stacks of paper overwhelming desks, dotted with Post-Its and White Out. They sprang from personal spreadsheets that only one person can find or navigate; from data entered numerous times into multiple spreadsheets, keyed into multiple software applications, and stored in multiple paper files. They involved negotiations with little to no historical information to reference -- and mistakes that can cost in the six figures and delays that meant payment headaches for writers, publishers, and music labels. These experiences are a regular part of licensing music for picture and reporting usages for the purposes of properly paying out royalties, a $4 billion-a-year industry with more than 2 million musical works licensed annually. They are challenges music supervisors, composers, PROs, music clearance and licensing teams, and film and broadcast execs grapple with every day. Qwire, a SaaS firm founded by…

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Music For Picture Licensing Streamlined

The people behind Qwire tell us that the days of sifting through spreadsheets and stacks of paper to license music for picture are no more. The firm, founded by production music veterans with several Emmy nominations to their credit, simplifies how music supervisors, editors, composers, and administrators handle the business of getting music synced to pictures. Here’s their full press release: Clearing the Desks, Changing the Industry: Qwire Builds Software to Transform How Music for Picture Gets Licensed, Managed, and Reported The soundtracks to the shows and films we love have a secret. They were born out of stacks of paper overwhelming desks, dotted with Post-Its and White Out. They sprang from personal spreadsheets that only one person can find or navigate; from data entered numerous times into multiple spreadsheets, keyed into multiple software applications, and stored in multiple paper files. They involved negotiations with little to no historical information to reference -- and…

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The Startup Solving Big Problems In The Music And Media Industry

Did you know that the soundtracks to the shows and films we love hide a secret? Most are born out of stacks of paper overwhelming desks, dotted with Post-Its. They sprang from personal spreadsheets that only one person can find or navigate; from data entered numerous times into multiple spreadsheets, keyed into multiple software applications, and stored in multiple paper files. The problems begin to surface when involved in negotiations with little to no historical information to reference. In this world, mistakes can cost up to six figures and delays that mean payment headaches for writers, publishers, and music labels. Qwire creates collaborative, cloud-based software that addresses significant problems with music licensing and royalty reporting common to companies working with music-for-picture, including some of the largest media companies in the world — film/TV studios, trailer houses, video game development companies, advertising agencies, and professional sports networks — as…

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Executive Turntable: Moves at BMG, Pandora, VidCon & More

BMG announced on Monday (Dec. 10) the hire of Eric Scott as svp, rights administration and royalty services. He will be in charge of BMG U.S.' publishing royalties, master royalties, mechanical licensing and copyright administration. Scott will report to Ben Katovsky, BMG chief operations officer, and Joe Gillen, evp and chief financial officer, North America. Scott previously worked as the vp, publishing royalties and client services, BMG U.S. where he was in charge of the U.S. publishing royalty department and has been with the company since 2011. Pandora announced on Tuesday (Dec. 11) the hire of Akim Byrant as top 40 coordinator for the company's curation team. He will work closely with Tiana Lewis, head of pop programing, and Alex White, curation programing chief. Bryant previously worked in programming at BET Soul. AWAL announced Tuesday (Dec. 11) the opening of a new office in Toronto, Canada, set to open in early 2019 with the aim of growing the company's North American…

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The Latest Music Industry Jobs: Fearless Records, Spotify Loses Another Exec, Capitol Records, More…

Fearless Records confirms two major appointments. Jenny Reader will serve as President and Chief Creative Officer at Fearless Records. The sixteen-year veteran previously served as Vice President of Marketing and Product Management. In addition, Andy Serrao will serve as President and Chief Talent Officer. The fifteen-year music veteran joined the company in January as Vice President of A&R. Both will oversee all label operations as Co-Presidents. Founder Bob Becker, who made the appointments, will move on to the role of Chairman Emeritus. The label will celebrate its 25th anniversary next year. Sonos confirms a new hire. Eddie Lazarus will serve as Chief Legal Officer at Sonos. He most recently served as General Counsel and Chief Strategy Officer for Tribune Media Company from 2013 to 2018. In his new role, Lazarus will oversee all legal, corporate governance, SEC reporting, government affairs, regulatory, and compliance activities across global operations. Based at the…

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Qwire Expands Board of Directors, Adds Two Prominent Media Leaders

Qwire, the SaaS company aiming to transform music for picture, has added two highly experienced media executives and thinkers to its Board of Directors, Joy Marcus and Howard Appelbaum. Joy Marcus is a Venture Partner at Jerusalem Venture Partners (JVP) where she focuses on digital media and commerce. She has served as a VP of International Business Development at MTV, SVP at Time Warner, GM for North America at Daily Motion, and EVP, GM of Digital Video at Condé Nast. Joy teaches entrepreneurship at Princeton University, beginning in 2014 as a James Wei Visiting Professor. In 2014, Joy received a Women of Power and Influence Award from the National Organization for Women (NOW). "Qwire is set to be an industry leader in transforming music-for-media to the benefit of all parties — production studios, writers/composers, music publishers, and Performance Rights Organizations," says Marcus. "I am very excited to be part of this adventure as a member of Qwire's Board." Since 2011, Howard…

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Qwire expands board of directors, adds two prominent media leaders

Qwire, the SaaS company aiming to transform music for picture, has added two highly experienced media executives and thinkers to its board of directors, Joy Marcus and Howard Appelbaum. Joy Marcus is a Venture Partner at Jerusalem Venture Partners (JVP) where she focuses on digital media and commerce. She has served as a VP of International Business Development at MTV, SVP at Time Warner, GM for North America at Daily Motion, and EVP, GM of Digital Video at Condé Nast. Joy teaches entrepreneurship at Princeton University, beginning in 2014 as a James Wei Visiting Professor. In 2014, Joy received a Women of Power and Influence Award from the National Organization for Women (NOW). “Qwire is set to be an industry leader in transforming music-for-media to the benefit of all parties — production studios, writers/composers, music publishers, and Performance Rights Organizations,” says Marcus. “I am very excited to be part of this adventure as a member of Qwire’s Board." Since 2011, Howard…

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Qwire Comes on Strong With Additional $2M in Funding

We're unabashed fans of Qwire, the creators of one the most innovative Saas platforms out there for music supervision. Apparently we're not the only ones: The NYC/LA-based company just announced that it has received an additional $2,000,000 in funding. The cash injection will help them to further strengthen the presence of their qwireClear (music clearance and licensing) and qwireCue (cue sheet reporting and management) applications in the market.

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