Clearing the Desks, Changing the Industry: Qwire Builds Software to Transform How Music for Picture Gets Licensed, Managed, and Reported
The soundtracks to the shows and films we love have a secret. They were born out of stacks of paper overwhelming desks, dotted with Post-Its and White Out. They sprang from personal spreadsheets that only one person can find or navigate; from data entered numerous times into multiple spreadsheets, keyed into multiple software applications, and stored in multiple paper files. They involved negotiations with little to no historical information to reference -- and mistakes that can cost in the six figures and delays that meant payment headaches for writers, publishers, and music labels. These experiences are a regular part of licensing music for picture and reporting usages for the purposes of properly paying out royalties, a $4 billion-a-year industry with more than 2 million musical works licensed annually. They are challenges music supervisors, composers, PROs, music clearance and licensing teams, and film and broadcast execs grapple with every day. Qwire, a SaaS firm founded by…