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Music Sync: A Market Ripe for Change
Florence and the Machine’s performance of Jenny of Oldstones, which appeared over the closing credits of the April 21st HBO’s Game Of Thrones episode, has registered the most Shazams in 24 hours ever. The placing of a song has always had the ability to transform its fortunes, and that has never been more the case than now. The music sync market is booming, with the number of syncs higher than ever and more platforms and productions seeking new music. It is also a market with a host of structural challenges, which is the focus of MIDiA’s latest major new report on the music sync market – Music Sync Market Assessment: A Market Ripe for Change. Clients can access here and non-clients can purchase here from our report store. We interviewed senior sync market executives of labels, publishers, sync agencies, sync tech, TV, games etc. for the report to help create the definitive take on this important but problematic sector. Here are some brief highlights of the report. The music sync market…
Florence and the Machine’s performance of Jenny of Oldstones, which appeared over the closing credits of the April 21st HBO’s Game Of Thrones episode, has registered the most Shazams in 24 hours ever.The placing of a song has always had the ability to transform its fortunes, and that has never been more the case than now. The music sync market is booming, with the number of syncs higher than ever and more platforms and productions seeking new music. It is also a market with a host of structural challenges, which is the focus of MIDiA’s latest major new report on the music sync market – Music Sync Market Assessment: A Market Ripe for Change. Clients can access here and non-clients can purchase here from our report store. We interviewed senior sync market executives of labels, publishers, sync agencies, sync tech, TV, games etc. for the report to help create the definitive take on this important but problematic sector. Here are some brief highlights of the report. The music sync market…